By Aiswarya Asokan, Akhil Shridhar, and Rifa Tusnia Mona
Watch Aiswarya, Akhil, and Rifa’s video on Life with IBD! The idea is to contrast the personal, raw footage (amateur feel) with vibrant stock footage to amplify the emotional weight of the message—we can highlight the gap between the lived reality of an IBD patient and the world they aspire to fully experience.